EXIT WISE
Unlock The Value In Your Business & Realize Your Freedom
At Rise Up Business Coaching, we specialize in guiding owner-operators of small to midsize businesses to maximize the value of their companies—not just for today, but to unlock their long-term wealth and freedom.
Scale
Unlock the capacity for the business to scale sustainably over time
Succession
Prepare for a successful transition and preserve your legacy
Sell
Achieve maximum net proceeds and secure your financial freedom
The Risks of Neglecting Your Exit Strategy
Exit Planning is the process of creating and executing on a strategy to build a business that is attractive, valuable, and transferrable at any time, while also aligned with the personal and financial goals of the business owner. The risks of neglecting your exit strategy include the following:
Unrealized Value
If you don’t work on your business with end outcomes in mind, you may not unlock the full value that buyers appreciate and you will likely leave a lot of your wealth on the table.
Unplanned Events
If you and your businesses are not prepared for a future transition, you may find yourself at risk of unplanned events that could back you into an involuntary exit and cause significant losses.
Trapped by Success
If you are not planning for what you want personally and financially, the business will continue to come first and leave you stuck in your circumstances without a plan for what is next.
Don’t let a lack planning limit your personal and financial freedom.
There are hard truths in the data... 100% of Owners Will Exit Their Business.
50%
of business transitions are involuntary due to lack of preparation
70%
of businesses that go to market don’t sell
75%
of owners who do sell regret it within the first 12 months
94%
of owners have no formal written exit plan
** The Exit Planning Insititute
How We Work with Business Owners at Rise Up:
Our Proven Methodology: Four Steps to Increasing Value
At Rise Up Business Coaching, we specialize in guiding owner-operators of small to midsize businesses to maximize the value of their companies—not just for today, but to unlock their long-term wealth and freedom. Our mission is grounded in a simple but powerful truth: when your business becomes valuable, attractive, and transferable, you gain the freedom to choose your next chapter—whether that’s scaling, succession, or sale.
We use a proven methodology and optimized platform to deliver growth, alignment, and measurable results through four key steps:
- Establish Your Baseline – Identify your current value using industry benchmarks and market insights.
- Assess Organizational Health – Evaluate 24 value drivers to uncover gaps and growth opportunities.
- Activate Strategic Improvements – Execute a focused 90-day plan to drive impact and gain traction.
- Deliver Measurable Results – Track progress in real time and align your team to scale value.
Our 90-Day Relentless Execution Process
At Rise Up, we operate in a 90-day world of focused planning and relentless execution to accelerate enterprise value. Every quarter, we work with business owners to identify the highest-impact initiatives across the 24 value drivers, organized into six key categories: Financial, Sales, Marketing, Leadership, Recruiting, and Productivity. This structure ensures we stay laser-focused on what truly moves the needle. By breaking the work into 90-day sprints, we create urgency, accountability, and measurable progress—turning strategy into execution and execution into results. Each cycle aligns your team, sharpens your operations, and builds sustainable value, one quarter at a time.
1. Financial Drivers:
Build a financially sound business with strong margins, recurring revenue, and forward-looking forecasts that guide smart decisions.
2. Sales Drivers:
Drive consistent growth through diversified revenue, repeatable sales systems, and a scalable, low-owner-reliance sales team.
3. Marketing Drivers:
Attract ideal clients and maximize ROI with clear positioning, lead generation systems, and data-driven marketing execution.
4. Leadership Drivers:
Establish a high-performance leadership culture with clear accountability, strategic oversight, and resilient team structures.
5. Recruiting Drivers:
Fuel growth with efficient hiring, onboarding, and retention systems that attract and empower top talent.
6. Productivity Drivers:
Increase operational efficiency through automation, SOPs, and a focus on strategic time use across the entire organization.
Trusted Methods We Use
Platform-Driven Execution:
Streamline. Align. Grow.
- Live KPI Dashboards and progress reporting
- Strategic Roadmaps for every initiative
- Meeting Templates that focus your team on execution
- Training Resources and knowledge tools for your staff
- Centralized Task Management to ensure follow-through
- Subject Matter Experts to accelerate value and outcomes
This platform isn’t just for tracking—it’s built to drive enterprise value by embedding discipline, alignment, and visibility into your operations.
The Freedom to Choose: Your Next Chapter, Your Way
When your business becomes valuable, you gain the power to transition from being tied to your business to thriving beyond it. Whether you want to grow, sell, or step back, our work creates strategic options—giving you the freedom to choose, not just react.
As our founder Renee Russo puts it:
“When we advisors create value for business owners, we create choices. In those choices lies their freedom.”
Meet Renee
I’m a seasoned Entrepreneurial Business Coach and Certified Exit Planning Advisor who has humbly been in your shoes. Throughout my career, I’ve seen too many passionate owners get trapped in the daily grind of their business and fail to prepare for their future. Sadly their lack of preparation cost them their wealth, their identity and their sanity.
My thoughts? If you’re not planning for your exit—even if it’s years away—you’re not planning to grow. It is essential that you work on your business today with your future personal and financial goals in mind.
Business Owners! If you get Exit Wise early and take action on your plans, you can steadily gain control of your future outcomes. With a good plan, a 90-day process and the right professionals, you can build value, unlock your wealth and realize your freedom. You are worthy!
– Certified Exit Planning Advisor
– Expert EOS Implementer
– CEO Peer Group Facilitator & Coach
